Our society is a victim of apartheid - 'Black lives matter'

In the US, the issue of the death of a black citizen named George Floyd in police custody has gained momentum. Not only in America but also in Europe, there are movements against apartheid like "Black Lives Matter" i.e. 'The life of blacks is also important'. There is a campaign against apartheid all over the world. Is also facing heavy opposition. In view of the protest Unilever, the world's leading multinational manufacturer of cosmetics, has announced the renaming of its face cream Fair & Lovely. The company said that they will not use words like blond and whiteness in its products and advertisements. The company also says that attitudes about beauty are changing and words like fair, white and light offer a unilateral view of beauty. So it is being changed. The Fair & Lovely brand dominates not only in India but across South Asia. The cream is well-sold in India, Pakistan, Bangladesh, Indonesia and Thailand. The company replaced 'Fair & Lovely' with 'Glow & Lovely'.

Unilever's competitors Johnson & Johnson has also said that they are going to stop selling their creams that promotes whiteness, blond and this type of things that create discrimination. Apartheid also has deep roots in India. The belief of our society is that being blonde is a sign of superiority and a dark person or black person is of low standard. Fairness cream sales in India have increased phenomenally during the last few years. This cream claims to make a black or dark person go blonde. According to the business website Money Control, Fair and Lovely sales in India amounted to around Rs 4100 crore last year. This shows how strong the desire to be blonde is in Indian society. It has also been seen that only girls are not tempted to become blonde, men are also not behind them. 

The business of these white creams is so huge that companies make advertisements with famous Bollywood actors and actresses. It is nothing but a sign of our apartheid attitude. Famous actress Nandita Das has written an article on the subject, in which she says that although the company's move is symbolic, it is a big step. When the market leader takes an important step, it gives rise to a discussion. It is wrong to see the identity of a person by associating it with its color, but gradually this thinking is getting challenged. In a society where beauty is identified by skin color, it is pleasant to see that this billion-dollar industry suddenly wants to become spotless. Bollywood actress Priyanka Chopra has also supported the movement against apartheid, but many people have also criticized her for advertising Fairness Cream some time back. During this, an old interview has also come out in which Priyanka Chopra was asked how did she like promoting Fairness Cream? Priyanka had replied - She felt very bad, because her color is dark, while her cousins ​​are white. His family used to call him 'Kali Kali' as a joke.
             If you notice, a large number of beauty parlors have opened in the street areas of every city of the country and their business is doing well. If you look at the wedding advertisements of the newspapers, you will find that all the families want a milky white daughter-in-law, not just white. It is clearly written in English newspapers that Milky White is in need of a daughter-in-law. There is hardly any person or family in wedding advertisements who wants a dark bride. If It is not apartheid then what else is it? Actually, Indian society has considered beauty as a fair complexion. Even if the boy is black, daughter-in-law should be milky white. The situation has become such that if the girl becomes dusky, then the parents are infested with inferiority complex. There have been many such cases that girls have even committed suicide in the discrimination of this black and white. There is also a misconception in Indian society especially in rural areas that the food of the woman during pregnancy also affects the color of the child, and since everyone wants a blond child, grandmothers advise the pregnant woman to eat oranges, but eating fruits like berries is absolutely prohibited because they are black in color. Another example of apartheid is in our country, African people are seen differently because of their black skin color.

'Black Lives Matter'

The notion has been made that all blacks do drugs business. Students from African countries come to study in large numbers in the capital New Delhi and many other cities of India. Often autorickshaws - taxis and general public call them 'Kalu'. Some time ago such incidents had increased in the country, then the ambassadors of African countries together raised these incidents with the Government of India. It is a strange fact that India's relations with African countries at the government level are very close, but the Indian public has no attachment to black people due to apartheid. Moreover, people of our own northeastern states have to face discrimination and humiliation due to varying nose-maps. They are also called as Chinese in many places, which makes them feel like outlandish in their own country and they consider themselves different from the common people and do not mix with them. Apartheid has been established not only in India but also in Indian society living in Britain. White daughter-in-law is acceptable there, but black daughter-in-law is also not accepted by them, while black is an integral part of that society. What is more ironic is that the roots of apartheid in the society are very deep in the country where Mahatma Gandhi, the greatest proponent of the struggle against apartheid and racism was born. The apartheid incident against Mahatma Gandhi took place in 1893 at the railway station of Pietermaritzburg, a city in South Africa. A white fellow-passenger at the railway station of the same city threw him out of the train due to apartheid. This incident later made Mohan Das Karamchand Gandhi to become Mahatma Gandhi and inspired him to fight against apartheid. This problem has taken a huge form in the world and in our country too, we should solve it as soon as possible. West Indies players will wear the Black Lives Matter logo on their jerseys during the Test series against England in Southampton which will begin on 8th of July. It's a very good initiative from Caribbean players to show their support in 'Black Lives Matter'.

West Indies team showed their support for 'Black Lives Matter' 

Conclusion 

It's not only about black, it's also about body shaming of someone. People should think once about that how outrageous someone will feel before teasing them on their skin color, size, shape, or even their financial or social status. We all have faced this type of things at some stage of our life, but then why do we not understand the feelings of others?  So we should understand their feelings and support them if they needed. 

We are living in 21st century, we are educated and broad minded, so we've to come forward and explain people that everything is not all about body. Someone's feelings are far more important than that. Then we can live together peacefully and develop much faster than ever. 

Support 'Black Lives Matter'.

Together we can achieve many things

Thanks for reading.